5 Tips for B2B Social Media Marketing

Repost from Business2Community, November 25, 2013

By Eunice David

5 Tips For An Awesome B2B Social Media Marketing Strategy

Business to Business (B2B) companies often find it hard to see the benefits  of social media in their marketing strategy. Because their market is usually  smaller and more vertical than Business to Consumer (B2C) companies, they  often don’t see how implementing a solid social media marketing  plan has the potential to help close new sales.

The fact is, social media is a pervasive force in society today, and its  influence is only growing. B2B is not insulated from the movement, as evidenced  by more and more marketing budgets incorporating social. If you don’t want to be  left behind, you better get out in front of it, right?

A good place to start is to develop a well thought out social media marketing plan. One way  of approaching your social strategy is to incorporate traditional marketing plan  elements into your B2B social media plan. Continue reading


Twitter Files For $1 Billion IPO

Repost from The Washington Post, October 3, 2013


Twitter unveiled the plans for its long-anticipated public offering on Thursday, revealing the inner workings of a company that is devoting considerable resources to keep up its breakneck growth.

Title II – JOBS Act – Effective September 24

Repost from CrowdFund Capital Advisors

Why is September 24th a Huge Day for Entrepreneurs?  Title II of the JOBS Act and Crowdfunding for Accredited Investors Begins

More Investment Money Means Potentially More JOBS!

On September 24th, there will be a sea change in how entrepreneurs can seek money from early stage investors – one of the largest changes to securities laws in 80 years.  On September 24th, Title II of the JOBS Act (a seven-part Act signed into law by President Obama on April 5, 2012) goes into effect.  Here are the key questions to be asking. Continue reading

Seven Steps for Non-Profits to Partner with Corporations

Beth’s Blog,  Guest Post by Simon Mainwaring

Seven Step Non-Profit Plan to Attract and Keep Corporate Partners

Question:   Considering these seven guidelines, how might the formulation of social media marketing plans for non-profit and corporate partnerships differ from those that specially are directed to advance philanthropic or business-related purposes?

Logos, Pathos, and Ethos in Marketing

Repost from CrowdClan.com

How to Create a Convincing Crowdfunding Campaign

Birthing a fresh, innovative concept is only the first step to a successful crowdfunding experience. In order to create a convincing crowdfunding campaign, a lot of time and effort must be invested in order to attract funders. Think of every potential investor as a sceptic or pessimist — make it your personal ambition to assuage their concerns, winning them over to your side. To the surprise of Philosophy majors everywhere, establishing a convincing crowdfunding campaign can be done using a few tips from Aristotle’s legacy. Of course, for those familiar with Ancient Greece rhetoric, I’m referring to the rhetorical triangle: Logos, Ethos, and Pathos. Continue reading