Repost from Business2Community, November 25, 2013
By Eunice David
5 Tips For An Awesome B2B Social Media Marketing Strategy
Business to Business (B2B) companies often find it hard to see the benefits of social media in their marketing strategy. Because their market is usually smaller and more vertical than Business to Consumer (B2C) companies, they often don’t see how implementing a solid social media marketing plan has the potential to help close new sales.
The fact is, social media is a pervasive force in society today, and its influence is only growing. B2B is not insulated from the movement, as evidenced by more and more marketing budgets incorporating social. If you don’t want to be left behind, you better get out in front of it, right?
A good place to start is to develop a well thought out social media marketing plan. One way of approaching your social strategy is to incorporate traditional marketing plan elements into your B2B social media plan. Continue reading
See Joe Wallin’s Startup Law Blog for descriptions of Rules 506 and 506(c) as they relate to general solicitation. For purposes of offering securities, are certain kinds of startups more likely to advertise than others?
General Solicitation for Startups
Repost from CrowdFund Capital Advisors
More Investment Money Means Potentially More JOBS!
On September 24th, there will be a sea change in how entrepreneurs can seek money from early stage investors – one of the largest changes to securities laws in 80 years. On September 24th, Title II of the JOBS Act (a seven-part Act signed into law by President Obama on April 5, 2012) goes into effect. Here are the key questions to be asking. Continue reading
Beth’s Blog, Guest Post by Simon Mainwaring
Seven Step Non-Profit Plan to Attract and Keep Corporate Partners
Question: Considering these seven guidelines, how might the formulation of social media marketing plans for non-profit and corporate partnerships differ from those that specially are directed to advance philanthropic or business-related purposes?
Repost from CrowdClan.com
Birthing a fresh, innovative concept is only the first step to a successful crowdfunding experience. In order to create a convincing crowdfunding campaign, a lot of time and effort must be invested in order to attract funders. Think of every potential investor as a sceptic or pessimist — make it your personal ambition to assuage their concerns, winning them over to your side. To the surprise of Philosophy majors everywhere, establishing a convincing crowdfunding campaign can be done using a few tips from Aristotle’s legacy. Of course, for those familiar with Ancient Greece rhetoric, I’m referring to the rhetorical triangle: Logos, Ethos, and Pathos. Continue reading