Title II – JOBS Act – Effective September 24

Repost from CrowdFund Capital Advisors

Why is September 24th a Huge Day for Entrepreneurs?  Title II of the JOBS Act and Crowdfunding for Accredited Investors Begins

More Investment Money Means Potentially More JOBS!

On September 24th, there will be a sea change in how entrepreneurs can seek money from early stage investors – one of the largest changes to securities laws in 80 years.  On September 24th, Title II of the JOBS Act (a seven-part Act signed into law by President Obama on April 5, 2012) goes into effect.  Here are the key questions to be asking. Continue reading

Seven Steps for Non-Profits to Partner with Corporations

Beth’s Blog,  Guest Post by Simon Mainwaring

Seven Step Non-Profit Plan to Attract and Keep Corporate Partners

Question:   Considering these seven guidelines, how might the formulation of social media marketing plans for non-profit and corporate partnerships differ from those that specially are directed to advance philanthropic or business-related purposes?

Logos, Pathos, and Ethos in Marketing

Repost from CrowdClan.com

How to Create a Convincing Crowdfunding Campaign

Birthing a fresh, innovative concept is only the first step to a successful crowdfunding experience. In order to create a convincing crowdfunding campaign, a lot of time and effort must be invested in order to attract funders. Think of every potential investor as a sceptic or pessimist — make it your personal ambition to assuage their concerns, winning them over to your side. To the surprise of Philosophy majors everywhere, establishing a convincing crowdfunding campaign can be done using a few tips from Aristotle’s legacy. Of course, for those familiar with Ancient Greece rhetoric, I’m referring to the rhetorical triangle: Logos, Ethos, and Pathos. Continue reading

10 Questions to Ask When Creating a Social-Media Marketing Plan

By Kim LaChance Shandrow

entrepreneur.com, September 16, 2013

What you need to know when crafting an effective social strategy for your startup.

Ever heard the saying “Failing to plan is planning to fail?” That old but  wise adage often rings true when it comes to social-media  marketing. Creating a detailed, goal-oriented social-media strategy is just as important as having a rock solid business plan. Continue reading