29 Social Media Tools for the Busy Social Media Marketer
Repost from Business2Community, November 24, 2013
By Ian Cleary
Are you using the right social media tools to manage your social media presence?
As the demands on social media marketers increase, it can be difficult to find time to do everything. But there are some great tools that can help you save time and increase the effectiveness of your efforts. In conjunction with our infographic on “The Day in the Life of a Busy Social Media Marketer”, here is our full list of over 29 time-saving social media & content tools you can use on a daily basis. Start by picking a few to test—it will make your life so much easier. Continue reading
10 SEO Best Practices for Businesses
Repost from Business2Community, August 7, 2013
By Brenna Keough
When done properly, search engine optimization has the ability to significantly contribute to the inbound marketing success of a company. However, developing an effective SEO program is far more complicated than it used to be, and requires deep, thorough evaluation of your website and digital presence as a whole. Understanding and implementing SEO best practices can help you establish a comprehensive inbound marketing strategy that truly works. Continue reading
5 Social Media Rules Every Entrepreneur Should Know
Repost from Entrepreneur, June 14, 2013
By Brian Patrick Eha
Social media can level the playing field between industry leaders and upstarts, between multinational corporation executives and small-business owners, making peers of all participants. Yet appearances can be deceiving. To borrow from George Orwell’s Animal Farm, all social-media users are equal, but some are more equal than others.
So what makes the difference between a following of 500 and a following of 500,000? While A-list celebrities can have an advantage over most everyone else, other social media darlings have grown their base of fans more organically, and you can learn from their strategies.
What follows are five keys culled from darlings of the current social media landscape for increasing your influence in a way that can make a difference to your business strategies. Continue reading
10 Questions to Ask When Creating a Social-Media Marketing Plan
Repost from Entrepreneur, September 16, 2013
By Kim LaChance Shandrow
Ever heard the saying “Failing to plan is planning to fail?” That old but wise adage often rings true when it comes to social-media marketing. Creating a detailed, goal-oriented social-media strategy is just as important as having a rock solid business plan. Continue reading
5 Tips to Help Small Businesses Grow a Big Social Media Audience – 3 Bonus Tools
Repost from Business2Community, November 20, 2013
By Joy Mali
The world of social media is constantly changing, and for the better too. Small businesses who want to jump onto the (somewhat crowded!) bandwagon may want to start growing their social media audience earlier.
Building a social media audience is a constant balancing act, but nonetheless it’s very rewarding once you have several best practices put in place. Here are some tips you may find valuable to start off. Continue reading
The 10 Things You Should Do On LinkedIn Each And Every Week
Repost from Business2Community, September 6, 2013
By Sandy Jones-Kaminski
5 B2B Marketing Trends To Watch In 2014
Repost from B2B Marketing, November 27, 2013
By Tim Asimos
In B2B marketing, 2013 was the year of content marketing, social media and marketing automation among other things. In 2014, we predict a continuation of these trends—along with some new trends and philosophical shifts that will make an impact.
We’ve come up with a short list of trends that we think will have the biggest influence on B2B marketing plans in 2014. While not exhaustive by any means, here are five B2B marketing trends to watch. Continue reading